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To help your YouTube Video be found when People Search, Optimization is your first step in the right direction without having to spend money on advertising on google ads; there are other YouTube SEO methods of course that may be implemented to help you with ranking your videos which may or not cost money.
There is also another unique method of ranking your youtube videos that is besides the search optimization, like promoting your channel by socializing with other channel videos related to yours; this will begin to build back links to your channel as well as videos.
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While many of us like the video optimization better because it does not cost anything to do search research with google keyword planner, this method takes time for people to find it and so you may then want to consider google ads; advertising your videos instead or engaging with other channels may boost your visibility quicker rather than paying for ads.
Initially you should video optimize the information, then engage with some channel videos; doing this in an often basis will help give you consistent visibility. Then maybe set a side a small monthly budget to advertise particular product or content like videos for subscribes to opt-in let say is a good marketing strategy rather than relying solely on advertising as that may get expensive.
Search Optimization is done well when using actual phrases people use each month as indicated by google inside the keyword planner tool, those that relate to your videos go in the Tags section of the Video, then you write at least 2 to 4 paragraphs about your Video in the description section using those keywords; what this does is that it tells youtube that your video relates to the tag used and then when the videos get indexed in search the description which uses those keywords are detected.
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The key to the video optimization is to use your main tagreting keyword as your tittle; as well as throughout your description; and inside your tags so that is distributed on all 3 sections of the video.
When you finished with the optimization step of your youtube video, now begin by sharing your video on social media profiles so others may watch it; as well as emailing your actual customers or subscribers so you get the most engagement possible as soon as it goes live.
These marketing steps towards the seo of your youtube videos are free, as well as basic enough to begin creating awareness around your new youtube videos; if you are investing money advertising on google ads I recommend doing so on videos that promote an offer or invites subscribers to opt-in.
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Hi, I'm Alain Hernandez; a Online Marketer and President at Hernandez MasterMind.