Creating a Facebook Audience for Advertising

STORY

Creating a Facebook Audience that focuses in the right Targeting is important for marketing on social media, to help Generate Leads for your Product or Service that actual may be interested in your offering; begin by first being specific about the Interests your audience have.

You may also consider associating custom audiences you had already to the particular audience you are getting ready to create in facebook. This is good because it allows you to narrow down your targeting even more.

Custom audiences are ideal for a list of contacts you like to import, to let say the number of people who engaged with your facebook page or content; as well as the visitors who loaded your website pages.

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When you finish up on each section carefully is a good starting point, however it really gets very exciting on the targeting side of things; where you may show your advertising campaigns to only a group of people based on an interest or on a job title to mention just my two most popular options.

Do your best to not create audiences during the same time of your campaign creation, doing so may distract you from focusing on the right targeting since you may be too excited to launch the ad already or like some people impatient so you may rush through it; keep in mind that to create an effective advertising campaign takes time and you will spend part of this time on the audiences side.

Personally for me is to first create my facebook audiences inside the audiences tool side as for me that is the best marketing strategy, way before I try to create the advertising campaign from the ads manager side, this really helps me focus my time on targeting the right audience; what this does is that whenever you decide to launch an actual ad your audience is ready to go where you just select it and go.

Your second most important thing to keep in mind is the ad creative process, do your best to make your copy in writing and in photo or video match your audience; this will help you convert higher than promoting a copy that is not as relevant to the targeted audience.

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For example to wrap this up is that if I’m targeting business owners who are interested in a website or a computer let say, why am I creating an ad copy that says start a business from home or promote business opportunities as that may not be so relevant to the individual I targeted; and so in this situation a great example is let me help you manage your business from home using your very own computer let say which may have more of an impact to the individual.

Keep these 2 elements in place when creating a facebook audience, who are you targeting where you do so from the audiences tool side; and then creating your ad copy with relevancy to the audience you created. The key ingredient here I find useful is focus your time on creating your audiences outside creating your ad. Then when you are ready to create your ad take your time on the creative process without worrying about the audience because that was already done you just need to pick it from the list and go.